The Solution

Vimto is bought by different people for different reasons and the challenge was to allow the different formats to respond to the different requirements whilst retaining the brand’s unique, young at heart and fun personality. So we made some well behaved, focusing on ‘real’ taste for those mums needing reassurance, some cheekier and more exciting for the more relaxed mums and some unpredictable to keep kids interested. Couple that with fantastic shelf stand out and easy navigation and Vimto was ready to proudly show its true colours.