The Solution

With the introduction of a new structure came the need for a new design, that paid homage to the brands heritage whilst communicating that Philadelphia is a modern, innovative and wholesome brand. A new design that really jumps off the shelf, better communicating the brands personality – ‘friendly, inviting, approachable, everydayness’ and improved communication and navigation both on-pack and in-fixture. New flavours (from liquoriceto Carbonara), new occasions (cooking to snacking to desserts) and by far the most remarkable product, Philadelphia and Cadbury chilled chocolate spread!