Michele Giles joins H&M

Design agency Holmes & Marchant has appointed Michele Giles as planning director.

Michele will be responsible for driving insight and innovation across Holmes & Marchant’s entire client base, and will work alongside chairman and innovation expert Andrew Doyle, and the planning team.

Michele has over thirty years’ experience working on a huge number of UK and international FMCG brands.

She joins from Premier Foods, where she was head of insight for the Grocery Division that covers major Premier brands such as Mr Kipling, Ambrosia, Bisto, Cadbury cakes, Sharwoods and Branston.  Prior to that, she headed up the KeyWorks function responsible for insight, research and planning at Rank Hovis McDougall (RHM), which was bought by Premier Foods in 2007.

Her role there entailed driving consumer insight and understanding, business planning and ensuring best practice in market research.  She will bring this expertise to bear with strategic guidance for Holmes & Marchant’s clientele.

Prior to this, Michele also worked as head of research and insight at Dairy Crest, among other roles.

John Mathers, managing director at Holmes & Marchant, comments: “Michele’s appointment is a major coup, as it provides us with a level of senior client-side knowledge that most agencies would kill for.  She knows what brands want, how they think and how they want to use design innovatively.  We’re really looking forward to having her on board.”

Michele Giles adds: “Brands need to know their consumers inside out – this is the only way they can establish an emotional connection with them and drive brand loyalty. It is this that differentiates brands from own label. Insight is a critical area for brands as it provides a powerful springboard for exemplary design and innovation. Design is vital as packaging is the only ubiquitous communication channel.

 “Holmes & Marchant is at the very top of the tree when it comes to creating uniquely impressive work, so I’m looking forward to working with its clients on maximising what design can and should be doing for them.”