The Solution

Unlike real 98 year old celebrities, 98 year old brand celebrities have the power to re-emerge as radiant and dazzling as they were at their debut. So our structural designers re-cast Lux as a a gorgeous, luxurious 21st century icon for shower and body. Taking inspiration from the way Audrey Hepburn walks Lux’s new structure sways and moves with confidence exuding sensuality. A star re-born.