Lux

The Curious Challenge

In 1960 Lux was synonymous with fame and beauty. Several decades of Hollywood star endorsement had transformed it into a household name. 40 years on, its glamour had faded and people had forgotten it. Unilever challenged us to revitalise this aging celebrity. Suitable for all three Dove shared production facilities: adaptable to all pucked and non-pucked lines with minimal change parts.