The Solution

Guinness is epic, elemental, powerful, complex and rich. We explored all the different at home drinking occasions – from mates round to watch the match to a quiet night in with the wife and found one object at the heart of it all, one object as central as the fount in the pub. The fridge. So to create a beacon in-store we used the fridge as the hero. A fridge that only Guinness could do, powerful, epic and rich. A real invitation to take Guinness home. This aesthetic was then transferred across secondary packaging for the six nations rugby and expressed in the think Guinness think  occasion campaign.