The Solution

We were initially asked to create striking and sensuous gift packaging. The result is a visually simple design that is both exquisite to open and to use. This project inspired a sensory aesthetic that was then applied to the in-bar experience – glassware, bottle glorifiers, coasters, et al. This journey into the luxury arena finally resulted in the redesign of the three primary bottles for the Original, the Extremely Rare and the Quarter of a Century – all being sensual, smooth and very luxurious.