The Solution

We spent three days exploring potential stories in Catalonia and serendipitously bumped into a young Freixenet winemaker called Gloria. Her story, her passion and her willingness to be part of a changing wine landscape was perfect! We tested a number of stories, found a wonderful name in Mia, meaning mine and were involved in the choosing and tasting of a modern quaffable local blend of grapes. A vibrant identity set against the backdrop of all the experience and trusted expertise of the Freixenet brand.