Freixenet

The Solution

The distinctive art nouveau identity has been reworked to make it more legible and at the same time more elegant.  The rest of the information on the front label has been re-designed using classic, easy to read typography, which allows the brand name to be hero.

Not only does our new design bring it up-to-date, adding sophistication to the look, it also adds a sensory experience when holding the bottle.  The new look brings consistency and craftsmanship not only to Cordon Negro but also to its ‘sisters’ CartaNevada and Cordon Rosado.