The Solution

For the design there were many challenges to work on, namely: superior performance to core, aesthetically to secure a higher price point as a sub-range, to clearly differentiate individual usage and to design a pack that was instinctual so that it could work across all markets and language changes.  We looked for clues in other global media and took our lead from the blockbuster film titles for super heroes.  We then looked to make the core benefits ‘heroic’.  Using an epic, filmic, billboard quality to the graphics gave each individual product it’s own space on-shelf and made differentiation straight forward.