Carte Noire

The Solution

A truly Anglo-French challenge. Carte Noire, one of Kraft’s brands, loved and respected as a highly premium instant coffee on both sides of the English Channel, needed to harmonise its jar designs across both markets. Through light-weighting the glass and shrink sleeving an elegant, chiseled, deeply black jar we answered that need. Looking premium, mysterious and with just enough “Je ne sais quoi”, it managed to satisfy Carte Noire visual tastes everywhere.